Build for a million, maybe not.
As a product creator, you have a crucial decision to make - create something for everyone or create something for a tiny user segment. Great PMs pick the latter.
Today, I share a twitter thread that includes multiple examples where the product creators chose creating for a small niche and successfully built products around it.
I am sharing my favourite tweets from the thread. But, I recommend reading the full thread. Link in description.
5/ The Swiss Army Knife - Originally commissioned by the Swiss Military as a portable, multi-purpose tool for its personnel, the tool is now a tradition amongst civilians in many parts of the world.
— Karthik Narayan (@_karthiknarayan) September 25, 2020
This email changed my life and the lives of so many others. It starts with an idea. https://t.co/1eWVA6dYxW
— Joe Gebbia (@jgebbia) September 24, 2020
9/ A number of people have done a great job capturing this concept in a single tweet.
— Karthik Narayan (@_karthiknarayan) September 25, 2020
Here is @shl https://t.co/9dWc8UPEja