This is a summary of an article written by Braden Kowitz. Full article can be found here.

A lot of companies often wonder how they can become great at design. Most resort to hiring professional designers. Unfortunately, that is never enough.

One of the best ways to actually make this happen is by listening to customers and learning ways to improve the product.

Despite the importance of customer feedback, a lot of the PMs and founders never build user research into their projects.

Braden Kowitz talks about the excuses he used in the past to avoid doing user research, and what he does to not make the same mistakes in the future. Read the full article to know more.

Get our two minute reads with practical product management advice delivered to your WhatsApp inbox: http://bit.ly/wajapm