Good product managers take the lead in selecting the problems they solve for their team and organization.
As a young PM, a lot of what you work on will be decided by your manager or other stakeholders. But as you mature in the product management role, you should pro-actively start owning the decision to choose the problems that you work on.
Last month, I finalized the themes (and problems) that I will focus on in 2021. With every passing year, I try to make better, more logical, more meaningful, and exciting choices. To make this selection process objective, I measure each opportunity against the below.
- Business impact - the higher the better.
- New learning involved - new knowledge is a massive motivation for me.
- Improvement vs innovation - a healthy mix is required. A mix with more emphasis on innovation is more appealing for me.
- Difficulty level - solving difficult problems keeps me on my toes and hence motivated.
We might not always get to work on what we want, but the goal is to have enough items that meet our criterion and keep us motivated throughout the year.